Three additional fresh beef cuts have been certified to display the American Heart Association’s Heart-Check mark. According to the Beef Checkoff - this means retailers can now market six different extra-lean beef items to shoppers using one of the most trusted nutrition icons on food packaging today. USDA Select grade sirloin tip steak, bottom round steak, top sirloin stir-fry, boneless tom sirloin petite roast, top sirloin filet and top sirloin kabob all meet the American Heart Association’s criteria for heart-healthy foods as part of an overall healthy dietary pattern and are certified to display the Heart-Check mark. Illinois beef producer and Checkoff Nutrition and Health Subcommittee Chair Jeanne Harland says the certification from the American Heart Association - based on strong science-based guidelines and criteria - is another important milestone in the Beef Checkoff’s efforts to help consumers understand the positive health and nutritional benefits of beef. Harland says the Beef Checkoff will continue to support and apply scientific evidence to show consumers how they can eat healthfully with extra-lean beef.
Cheryl Hendricks - registered dietician with Beef Checkoff contractor National Cattlemen’s Beef Association - says consumers are looking to retailers as a trusted source of nutrition information. She says independent research and this certification from the American Heart Association confirms to consumers that extra-lean beef can be a building block in an overall heart-healthy diet. Hendricks adds that displaying the American Heart Association Heart-Check mark in the meat case makes it easier for consumers to identify heart-healthy extra-lean beef and as a result - grow beef sales among health-conscious shoppers.