The National Milk Producers Federation has joined the Center for Food Integrity and the U.S. pork sector to launch the See It? Stop It! Animal Care Starts with You campaign.
This national initiative confirms the culture of care that farm owners and managers demand of every person who comes in contact with their animals.
It highlights the integrity of the farm’s philosophies on responsible animal care, helps staff understand their important role in animal protection and provides clear direction on how to report instances of animal abuse, neglect, harm or mishandling. NMPF Senior Director of Animal Health and Welfare Betsy Flores notes care of animals could not be more important to farmers. Even though animal abuse, neglect, harm and mistreatment are uncommon on farms, she says having a system in place to contact any of several authorities is imperative. Flores says See It? Stop It! provides that resource.
See it? Stop It! is not an animal care program, but a directive that demands immediate action if an employee suspects of witnesses animal abuse, neglect, harm or mishandling.
But Flores says the initiative does combine well with the dairy industry’s National Dairy FARM Program, Farmers Assuring Responsible Management.
Director of Animal Welfare for the National Pork Board Sherrie Niekamp says the initiative meshes well with the core principles of the Pork Quality Assurance program as well. Pork producers have followed the program, which outlines best practices for proper animal care, for more than two decades.