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More COOL Support



(NAFB)-Back in September - a court denied a motion to delay the Country of Origin Labeling rule. Recently - Mexico requested the establishment of a compliance panel to determine if USDA’s final COOL rule complies with World Trade Organization findings - and the final rule faces court challenges from trade groups opposing its implementation - including the National Cattlemen’s Beef Association, American Meat Institute and National Pork Producers Council to name a few. The National Farmers Union, U.S. Cattlemen’s Association and Consumer Federation of America support COOL. They are now joined by the Humane Society of the United States and a few other groups - who actually filed a brief stating their support for COOL in the U.S. Court of Appeals for D.C. HSUS Senior Vice President and Chief Counsel for Animal Protection Litigation Jonathan Lovvorn says consumers deserve to know where their food comes from.
 
National Farmers Union President Roger Johnson says the U.S. Trade Representative has confirmed the changes in USDA’s final COOL rule will bring the current COOL requirements into compliance with the WTO ruling in comments from a November 1st Inside U.S. Trade article. Johnson says COOL opponents are trying to force Congress into premature, unwarranted legislative action because they see the writing on the wall - slim chances of winning COOL challenges at the WTO and in court. Johnson says it’s troubling that consumers can read the label on their t-shirt to see where it was made - but the country’s largest meatpackers and processors are fighting to prevent Americans from getting the same information about the food they feed their families.

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People : Jonathan LovvornRoger Johnson
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