In his new role, Bentley will lead World Dairy Expo staff in the strategic planning and implementation of the largest dairy-focused event in the world. He will be responsible for developing innovative initiatives and cultivating partner relationships. As General Manager, Bentley will oversee the responsibilities of WDE Management, including the North American Intercollegiate Dairy Challenge, Purebred Dairy Cattle Association, The Dane County Fair and Wisconsin Rural Opportunities Foundation.
“The board is excited that our new General Manager has varied experience in the dairy industry including dairy cattle show management, commercial trade show and business management,” shared World Dairy Expo Board President, Mike Holschbach. “Bentley has experience working with dairy producers and management teams in both corporate and cooperative environments. His understanding of working collaboratively with dairy producers, exhibitors and industry partners will be helpful as we continue to grow and evolve Expo.”
Bentley possesses a Master’s degree in Business Administration from Purdue University. He earned his Bachelor of Science degree in Dairy Science from Iowa State University. Bentley grew up on a Guernsey farm in Ames, Iowa and now resides in Madison, Wis.
Interim General Manager, Bob Kaiser noted, “The interview selection committee had a deep pool of qualified applicants. The process stayed on schedule, with the new General Manager positioned to begin in early June as planned."