(NAFB)--U.S. Secretary of Agriculture Tom Vilsack is in Europe this week and has already met with European Union ag ministers and other ag officials about the importance of geographical indications in the Trans-Atlantic Trade and Investment Partnership negotiations - according to The Hagstrom Report. The EU wants the U.S. to agree to give formal recognition to geographical indications - which would restrict the use of a name of a product to the place it originated - in the T-TIP talks - but the U.S. dairy industry maintains U.S. producers have been making cheeses with generic names for generations. Parmesan is just one example of a GI. Vilsack says there will have to be a serious negotiation about this issue - but that an agreement between Canada and the EU to accept some GIs will make it more difficult. Vilsack says there should be a way to capture value without limiting market access. At the end of the day - he says both U.S. and European producers could benefit from the agreement.