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Beef Website Redesign for Better Engagement



(NAFB)--The Beef Checkoff is re-launching its Beef It’s What’s for Dinner website with a more contemporary appearance - designed to respond to any multimedia platform - to engage visitors like never before.

The four main sections of the website are recipes, butcher counter, cooking and health. Since the recipes section is the most visited on the website - the new design includes enlarged beef photos and recipes as the first thing consumers see.

The butcher counter educates consumers on how to buy the beef they are looking for with the Interactive Meat Case and an info-graphic on Today’s Beef Choices. Under the cooking section - consumers can learn how to have the best beef eating experience by seeing info-graphics for each type of cooking method. And the health section shows consumers beef’s nutritional benefits with a new info-graphic on Beef’s 10 Essential Nutrients. Also - all recipes, info-graphics and content can be shared through Facebook, Twitter and Pinterest. Go see for yourself at www.BeefItsWhatsForDinner.com.


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