(NAFB)--Wednesday night was a big outing for American Ethanol at the inaugural Midsummer Classic at the Eldora Speedway in Ohio. Spokesman Austin Dillon held off challengers to bring home a victory in front of a sold out crowd. This was the first NASCAR® series held on a dirt track in 43 years. If featured a mix of NASCAR Sprint Cup™ racers, dirt track veterans and rising stars. According to National Corn Growers Association NASCAR Committee Chair Jon Holzfaster - millions of fans learned more about American Ethanol as Dillon’s win elevated the coverage of ethanol. He says the unprecedented opportunity to reach a broad, diverse audience highlighted how ethanol fuels champions on the track while providing real savings at the pump.
NASCAR’s return to dirt was much anticipated by race fans. NCGA notes the race was trending worldwide on Twitter. There was also an expected ratings boost for SPEED network’s primetime coverage. That coverage prominently featured the American Ethanol logo throughout the race - as American Ethanol was the race’s television entitlement sponsor.
The win at Eldora caps off Dillon’s social media road trip - the American Ethanol Heartland Tour. Through a blog - fans followed Dillon as he drove from Chicagoland Speedway to the Eldora race in a flex fuel vehicle. Dillon tweeted and posted photos on Facebook at fuel stops - documenting as he met with an Indiana corn farmer and toured an ethanol plant. NCGA says this in-depth coverage helped draw attention to how ethanol can help mitigate the high summer gas prices consumers currently see at the pump.
American Ethanol was launched by Growth Energy and the National Corn Growers Association with the support of other partners. It is a breakthrough brand that seeks to expand consumer awareness of the benefits of ethanol and E15 and takes the NASCAR Green initiative to the next level. NASCAR drivers have run more than four-million miles on renewable Sunoco Green E15 since the program launch for the 2011 season.