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Another Quarter of Increased Fresh Produce Sales



(NAFB)--A quarterly report from the United Fresh Produce Association shows that compared to last year’s figures - fresh produce sales are up for the second quarter this year.

Leading the pack in growth were organic fruits and vegetables with increases in dollar sales of 34.9-percent and 16.2-percent respectively. The FreshFacts on Retail report - which tracks retail produce sales and performance - shows both had strong gains in sales and volume. Driven by strong increases in retail prices - fruits and vegetables saw gains in sales this quarter. United Fresh notes fruits posted the strongest growth in sales and retail prices - exceeding 2012 figures by 4.4-percent and 7.8-percent respectively. Volume sales - however - posted a 3.2-percent decline.
 
The FreshFacts on Retail report measures retail price and sales trends for the top 10 fruit and vegetable commodities - as well as value-added, organic and other produce categories. Of the top 10 fruits - eight posted increases in dollar sales - driven mostly by retail price increases. Apples saw an 18-percent increase in sales and 13.7-percent increase in retail prices. Volume sales increased nearly four-percent. Increases in retail prices also helped seven of the top 10 vegetables post increases in dollar sales this quarter. The strongest increases were for onions - which exceeded last year’s figures by 8.3-percent in sales and 10.4-percent in retail prices.

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