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Beef Checkoff Partners with Arby's



(NAFB)--Perhaps you’ve seen the commercials for Arby’s new Smokehouse Brisket Sandwich.

The Beef Checkoff Program has partnered with Arby’s Restaurant Group to generate consumer excitement around the chain’s first-ever brisket product - supporting the limited time offer with merchandising and social media activity. Beef brisket was selected by Arby’s as the centerpiece of its new sandwich after extensive consumer research showed a strong interest in smoke foods - particularly smoked meats and cheeses. The sandwich - which will be available through November - features hickory-smoked brisket topped with melted Gouda cheese, crispy onions, smoky barbeque sauce and mayo. It’s served on a toasted, bakery-style bun. According to Len Van Popering of Arby’s Restaurant Group - the Smokehouse Brisket was one of their most successful product tests in the company’s 49-year history. Checkoff Taste Subcommittee Chair Terri Carstensen says this effort builds upon a long-standing history of working with Arby’s on new product development and merchandising and bringing new beef items to the menu. Carstense says Arby’s has made beef a cornerstone of its menu for almost 50 years and continues to be a strong partner for the beef community.

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