McDonald’s to Buy Verified Sustainable Beef
(NAFB)--McDonald’s is committed to purchasing verified sustainable beef during 2016 - after a two-year ramp up in which the corporation will listen, learn and collaborate with stakeholders from farm to the front counter to develop sustainable beef solutions. Changing up its beef supply is a big undertaking for the chain that sells about a billion pounds of beef each year in the U.S. McDonald’s has been working with the World Wildlife Fund, Cargill, JBS and others since 2011 to create a Global Roundtable for Sustainable Beef. The consortium has drafted guiding principles and best practices for sustainable beef. This year - McDonald’s plans to support development of global principles and criteria. The company will then develop targets for purchasing verified sustainable beef and finally begin purchasing sustainable beef in 2016. The chain wants to do its part to improve environmental practices in the way beef is produced, support positive workplaces in the beef industry and drive continuous improvement in animal health and welfare. McDonald’s says it envisions doing this while providing affordability and quality - along with economic viability for those who raise cattle and produce beef.