Meat Institute and Beef Checkoff Unveil ‘Kid Pleaser’ Recipes

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New kid-friendly recipes that use delicious prepared beef products to encourage children to consume more fruits and vegetables were unveiled today by the North American Meat Institute. Developed by a Culinary Institute of American-trained chef and veteran mom, the Kid Pleaser recipes are available, along with strategies for feeding kids on MeatPoutlryNutrition.org. According to researchers, “neophobia” or “the fear of something new” plays a major role in children’s eating habits. Pediatricians say that frequent, repeated exposure to a new food, may be needed before a child willingly samples it. Pairing fruits and vegetables with foods that they enjoy, however, something called “associative conditioning”. In addition to pairing with a familiar food, researchers say Moms can use a variety of strategies to influence children’s eating, like enhancing the visual appeal of foods by piercing with a pretty toothpick, offering a variety of colorful foods on a plate, creating color contrasts with the plate or bowl, arranging foods in an orderly way and involving kids in meal preparation, which increases their “buy-in” to the foods they prepare and can encourage children to try the new food.